Below is Not an Attributive Adjective

Below is Not an Attributive Adjective Below is Not an Attributive Adjective Below is Not an Attributive Adjective By Maeve Maddox The word below is used as a preposition and as an adverb, but never as an attributive adjective. At least, that is what I believed until I received this email from a reader: Have you written about the current use (or, rather, misuse) of below? People are saying, â€Å"Please read the below information and send your reservation,† etc. Sure enough, a quick Web cruise provides numerous (international) examples of the phrases â€Å"below information† and â€Å"below form† from sites run by universities, health services, local governments, and newspapers: To facilitate the application process, please read the below information  completely. After reading the below information, please apply.- Virginia Tech graduate school. Please read the below information carefully before using the old Vocals Syllabus in your exam.- Rock School (UK). For data classifications and handling please read the below information provided by Purdue University.- Purdue University. If you already participate in CAQH: Please complete the below form and submit it (or any questions) using the contact information below.- Molina Healthcare. Please read the below information to help with the application process.- City of Buffalo, New York. Please read the below information to see which option suits you.- The Sydney Morning Herald (Australia). In each of these examples, the word below should follow the nouns and not stand in front of them. The OED defines this use of below as follows: below adverb: Lower on a written sheet or page; hence, later in a book or writing; at the foot of the page. When an object is present, below is a preposition: Read the information below the dotted line. (The object is â€Å"the dotted line.†) When no object is present, below is an adverb: He was asked to sign his name on the line, but he wrote it below. In a construction like â€Å"Read the information below,† the word modified by the adverb is not stated. O’Conner and Kellerman  at Grammarphobia offer this suggestion: It might sometimes help to imagine an unstated word like â€Å"located† or â€Å"positioned† in there somewhere: â€Å"the offices on the floor [located] below.† Merriam-Webster muddies the waters in the entry for below as an adverb by placing the word adjective in parenthesis beside the word adverb: be ·low adverb (or adjective). Paul Brians (Common Errors in English Usage) regards the below + noun usage as an oddity: When calling your readers’ attention to an illustration or table further on in a text, the proper word order is not â€Å"the below table† but â€Å"the table below.† Although it is common to see above placed before a noun in this way, doing it with below sounds very strange to most speakers of standard English. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Spelling Test 1"Replacement for" and "replacement of"Writing a Thank You Note

Study of Branding Decisions (Cadbury Dairy Milk) Coursework

Study of Branding Decisions (Cadbury Dairy Milk) - Coursework Example Cadbury has been able to attain strong brand image and identity in the market. Therefore it has been able to differentiate itself from its major competitors in the market (Lasserre, 2012). The concerned company has focused on its branding strategy since it is considered as the most valuable intangible assets for the food products. A brand experiences strong brand equity in the market when the consumers prefers the particular brand in comparison to the other brands available in the market (Picton and Broderick, 2009). The product which experiences strong brand image in the market will be able to attract more customers. The popularity of Cadbury has increased because the consumers are aware of its brand name. It has been observed that 90% of the people recognize this brand (Wintzer, 2007). Cadbury dairy milk has adopted the packaging design strategy which includes the brand promotion and corporate design. The packaging style of Cadbury dairy milk mainly comprises of the following elements which includes the corporate purple colour of Cadbury, the script logo of Cadbury, the distinctive packaging design and the glass with full cream logo. Cadbury dairy milk has focused on these elements in order to increase the distinctiveness, high quality and memo ability in the minds of the consumers. From the very beginning the packaging has been considered as a very important marketing tool for attracting the customers (Perreault and MaCarthy, 2003).The concerned company has hired a team of experts that are engaged in improving the packaging of its product. The design of Cadbury reflects the quality and the brand image of the product. Cadbury dairy milk has used bright colour in its packaging, since bright colours assist in attracting the customers. The bright colour also facilita tes the customers in finding the product when it is displayed

Ethics in criminal justice Essay Example | Topics and Well Written Essays - 750 words - 1

Ethics in criminal justice - Essay Example Crime would decrease, as per the stated, consequent to the fact that the maximum penalties are allotted and, as mentioned, extenuating circumstances will not be considered. Within the context of the stated, zero tolerance emerges as highly egalitarian and consequently, ethical but, deeper investigation and more critical consideration of its implications indicates that, not only is the policy is not ethical. Zero tolerance is undeniably egalitarian. It holds that all individuals, irrespective of who they are or the circumstances surrounding their case, will be treated equally as regards the violation of particular laws. Given that there is hardly a legal system which is not founded upon the notion of all citizens as equal before the law, zero tolerance appears to emerge from within the very framework of legal ethics insofar as it offset the potential for the discriminatory application and implementation of the law (McArdle and Erzen, 2001). Judged on this basis, therefore, zero tolerance is ethical. Deeper investigation, however, indicates that zero tolerance is founded on a perverted notion of egalitarianism and can hardly be considered ethical. The fact of the matter is that, as Ayers et al. (2001) point out, rarely are all things equal in a crime; one who habitually drives under the influence, thereby exhibiting a persistent disregard for human life, can hardly be judged as equal to one who has only been found guilty of driving under the influence once. Similarly, a young girl who has been found guilty of solicitation can hardly be judged as would a seasoned prostitute. The point here is that all things are not equal and to impose artificial equality on comparable crimes, as does the zero tolerance policy, is to ignore the circumstances which led to the crime and which, indeed, may excuse it. Quite simply stated, giving a homeless teen jail-time for solicitation which may very will have

Discrimination and Extreme Prejudice Essay Example for Free

Discrimination and Extreme Prejudice Essay RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy. Stereotyping redheads or Scottish people usually does little harm. It typically leads to friendly kidding and good-natured jokes. Simple-minded stereotyping can be dangerous. The danger lies in exaggeration of differences in color, nationality, religion and language. We exaggerate the differences, ignoring what we share as human beings and become prejudiced. Prejudice is nourished by fear as it grows out of exaggeration. It is a profoundly negative emotion bearing the fruit of hatred. Racism is a form of extreme prejudice that leads to physical and psychological violence. Racists can be any color: white, black, brown, red or yellow. A white racist thinks all blacks are alike, while a black racist thinks all Hispanics are alike. In addition, a Hispanic racist may think all Native Americans are alike. The ethnic boundaries of racism pigeon hole another group, while having no boundaries of its own. It only requires a tangible object that can be pointed at, discriminated against, spat upon and attacked. The differences are not important because the attack comes from fear. Racism is expressed in labels including: chink, nigger, honky, wop, kike and Gook. Such is the power of stereotypical, simple-minded thinking. My brother was a small child when my family moved from Oklahoma to California, at the end of The Depression. Farmers had advertised in newspapers and flyers that there was plenty of work and good pay, luring families (like mine) from the overworked dust bowl farms. Many native Californians were angry that the Okies were arriving in such large numbers. As my brother entered his new school, he experienced stereotyping, by teachers and classmates. They teased him because he had an accent and wore Okie overalls. He worked hard at trying to fit in, even changing his accent. Though my brother made good grades and was a great athlete, the name calling continued and he remained the subject of many Okie jokes. As he entered high school, the stereotyping became prejudice. The hatred felt for him and others from Oklahoma became evident in the game, Get the Okie, where captured victims were thrown into garbage cans (where they belonged). My brother, who is over 65 years old, suffers from the prejudice he experienced as a young man, remembering the names of those who tormented him. He never understood the hatred directed at him, just because he came from another state.

Effective Listening Essay -- Listeners Emotions Essays

Effective Listening The ability to listen well is an important tool for understanding others. Sadly, very few people know how to listen well. In fact, most people can think of only one or two good listeners in their lives. Listening is not simply agreeing - it is much more. Good listeners are able to better understand and respond to others, complete assignments accurately, settle disagreements before they escalate, and establish rapport with difficult people. Listening is often confused with hearing. This serious misconception can lead us to believe that good listening is instinctive. In fact, good listening is an active, sophisticated process – a learned behavior – that demands focus and attention. Listening takes place on several levels. We often move from one level to the other throughout the day, sometimes even within a single conversation. Our listening level often depends on the situation. Some of us listen to our boss but not to our team members. Others listen well at work but tune out their spouse or kids at home. The Three Levels of Listening Deep Listening We all need to strive to be good listeners. Deep listeners are able to free themselves of any distractions. Including their own thoughts and feelings. They listen to the talker without judgement and place themselves in the talkers shoes. They notice the words and the feelings behind the words, what is not said and they acknowledge and respond respectfully. This level of listening is heart centered, which opens the door to respect and understanding. Content Listeners Most people think content listening is real listening. Content listeners listen to words of a communication but ignore all the other elements of the message. They often liste... ...tiating an appropriate response and getting to the heart of the issue under discussion. Conclusion In conclusion, reflecting content refers to clarifying the main idea of the message and the details that support it. Reflecting feeling refers to verifying the emotions surrounding the message. Emotions are difficult to identify because they are abstract. Talkers don't always come right out and say how they are feeling. Sometimes a listener must go beyond the content and dig deeper for the meaning of a message. The listener needs to take a more active role, checking for verbal and non-verbal cues that indicate feelings and emotions. References Netsyndicate, Inc. (1999) Are you really listening? available at http://www.click2learn.com/lessons/netsyndicate/listen/sections/index.html Pearson, J., & Nelson, P. (1997). An introduction to human communication Effective Listening Essay -- Listeners Emotions Essays Effective Listening The ability to listen well is an important tool for understanding others. Sadly, very few people know how to listen well. In fact, most people can think of only one or two good listeners in their lives. Listening is not simply agreeing - it is much more. Good listeners are able to better understand and respond to others, complete assignments accurately, settle disagreements before they escalate, and establish rapport with difficult people. Listening is often confused with hearing. This serious misconception can lead us to believe that good listening is instinctive. In fact, good listening is an active, sophisticated process – a learned behavior – that demands focus and attention. Listening takes place on several levels. We often move from one level to the other throughout the day, sometimes even within a single conversation. Our listening level often depends on the situation. Some of us listen to our boss but not to our team members. Others listen well at work but tune out their spouse or kids at home. The Three Levels of Listening Deep Listening We all need to strive to be good listeners. Deep listeners are able to free themselves of any distractions. Including their own thoughts and feelings. They listen to the talker without judgement and place themselves in the talkers shoes. They notice the words and the feelings behind the words, what is not said and they acknowledge and respond respectfully. This level of listening is heart centered, which opens the door to respect and understanding. Content Listeners Most people think content listening is real listening. Content listeners listen to words of a communication but ignore all the other elements of the message. They often liste... ...tiating an appropriate response and getting to the heart of the issue under discussion. Conclusion In conclusion, reflecting content refers to clarifying the main idea of the message and the details that support it. Reflecting feeling refers to verifying the emotions surrounding the message. Emotions are difficult to identify because they are abstract. Talkers don't always come right out and say how they are feeling. Sometimes a listener must go beyond the content and dig deeper for the meaning of a message. The listener needs to take a more active role, checking for verbal and non-verbal cues that indicate feelings and emotions. References Netsyndicate, Inc. (1999) Are you really listening? available at http://www.click2learn.com/lessons/netsyndicate/listen/sections/index.html Pearson, J., & Nelson, P. (1997). An introduction to human communication

Buzz Marketing

Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy. Buzz Marketing Buzz Marketing is a type of word-of-mouth marketing. Word-of-mouth marketing is when businesses, products, services, or events are promoted in written or oral form via happy customers who tell others about their positive experience. Word-of-mouth marketing is considered to be a more credible source of advertising because the recipient is hearing the information from someone who is not perceived to be out for a profit. Furthermore, the person making the recommendation has their reputation on the line for making the suggestion. Consumers are more likely to trust someone that they know and like than they are to trust media that has selfish interests. When specifically talking about buzz marketing, as opposed to the more broad word-of-mouth marketing, it is described as an interaction of consumers and customers (users) of a product, service, business, or event, that increases the strength of the marketing message. This can create excitement, anticipation, positive association, etc, which is called â€Å"buzz†. The buzz is both the marketing by the company and the reaction by the customers and potential customers. Some examples of successful buzz marketing campaigns would be the hype surrounding the Ford Fiesta cars, Harry Potter movies, Twilight movies, Dexter television series, Volkswagen’s new beattle cars, the Blair Witch Project movies, and the beanie babies bean stuffed animals. For the Ford Fiesta cars, Ford gave 100 consumers a Ford Fiesta car to drive for 6 months. They were asked to complete different missions every month including delivering Meals on Wheels, taking treats to the National Guard, wrestling alligators, going to elope, etc. The participants then started sharing their adventures on social media sites such as YouTube, Flickr, Facebook, Twitter, Ustream, etc. This experiment was an enormous success. Ford got 6 and a half million views on YouTube and 50,000 information requests. Most of the requests came from non-Ford owners. Ford spent a very small amount of money on this campaign compared to how much a typical TV campaign would have cost. The beanie babies were another good buzz marketing campaign. People became crazed with collecting the stuffed animals because Ty Warner Inc. (the creator) created a false sense of scarcity. They purposely â€Å"retired† certain animals to make them valuable. They also would not sell them in large toy stores. They made people think that they were scarce and that they would be valuable into the future. Kids were going crazy making their parents buy them. Even many adults became beanie baby collectors. Ty didn’t even have to do traditional advertising. They were able to rely on word-of-mouth. They even tried to keep new animal releases secretive and wanted to not advertise so that people would think that they were â€Å"underground†. Ty Warner did such an incredible job of buzz marketing that he was able to make himself a billionaire just off of selling stuffed toys. Ty created an empire worth $6 billion dollars. He did this during the 1990’s. This was before social media had started. It is likely that if this was done today that social media would have helped him to make a lot more money. The Blair Witch Project movie ended up being very successful due to buzz marketing as well. People who went to see the movie thought that they were going to see a documentary about a true story. When moviegoers were viewing the movie they were genuinely scarred because they thought it was real. Obviously successful buzz marketing is much cheaper and more effective than traditional advertising. It can be done for as little as no money. But its effect can be massive. It can also backfire. It is impossible to know for sure how consumers will run with your initial buzz marketing idea. You can create a story and a buzz, but there is no way to know for sure that consumers will turn that into a positive buzz or that it won’t just fizzle out quickly. In order to attempt to create a buzz you need to start a compelling story. This story needs to have elements such as taboo, unusual, outrageous, salacious, interesting, secretive remarkable and/or hilarious. This story then needs to create a conversation. The conversation needs to engage consumers and make them keep the story alive. The bottom line in buzz marketing is that it can be very effective. A company with an unlimited advertising budget has the option of reaching every single consumer in America. But that only amounts to 300 million impressions. An impression does not necessarily lead to a sale. A successful buzz marketing campaign does much more than have impressions, it gets peoples’ interest. A sensational story makes a potentially boring product a compelling item that consumers want to buy.

Where the Mind Is Without Fear - Free Essay Example

Sample details Pages: 1 Words: 338 Downloads: 3 Date added: 2017/09/12 Category Advertising Essay Did you like this example? The poem below is a masterpiece it beautifully captures foundational principles that any nation should adopt or a concise description of what the constitution of any country should look like. It was written by Nobel prize winner Rabindranath Tagore, before Indias independence. A must-read for any senator, politician, public servant, or any dutiful citizen. Where the mind is without fear And the head is held high Where knowledge is free Where the world has not been broken up Into fragments by narrow domestic walls Where words come out from the depth of truth Where tireless striving stretches its arms towards perfection Where the clear stream of reason has not lost its way Into the dreary desert sand of dead habit Where the mind is led forward by thee Into ever-widening thought and action Into that heaven of freedom, my Father, let my country awake Summary: The poem describes Tagores vision of how his country could offer a heavenly experience to its citizens, or what a free country should look like. Don’t waste time! Our writers will create an original "Where the Mind Is Without Fear" essay for you Create order In his view, it would be a country where, * people can express their views freely without fear of repercussions, * people share and spread knowledge freely, * people are open minded and willing to listen to each others perspectives, * people are true to each other, value their integrity, and honest in their dealings, * people work hard and strive for perfection in quality, * people are driven by reasoning and scientific temper, instead of fallacies, hypocricies, or ideologies. people are open to change and dont succumb to inertia or continue age-old orthodox customs and practices that do not meaningfully apply anymore, * people are progressive, think of bigger goals and accomplish them, constantly raising the bar. When such a vision is accomplished, such a country would be free, and a heaven to live in. Easily said, than done? Not quite, there are countries that have woken up to much of Tagores vision. Ironically, India hasnt woken up yet, but not in deep slumber either lets hope th e dawn is soon.