Study of Branding Decisions (Cadbury Dairy Milk) Coursework

Study of Branding Decisions (Cadbury Dairy Milk) - Coursework Example Cadbury has been able to attain strong brand image and identity in the market. Therefore it has been able to differentiate itself from its major competitors in the market (Lasserre, 2012). The concerned company has focused on its branding strategy since it is considered as the most valuable intangible assets for the food products. A brand experiences strong brand equity in the market when the consumers prefers the particular brand in comparison to the other brands available in the market (Picton and Broderick, 2009). The product which experiences strong brand image in the market will be able to attract more customers. The popularity of Cadbury has increased because the consumers are aware of its brand name. It has been observed that 90% of the people recognize this brand (Wintzer, 2007). Cadbury dairy milk has adopted the packaging design strategy which includes the brand promotion and corporate design. The packaging style of Cadbury dairy milk mainly comprises of the following elements which includes the corporate purple colour of Cadbury, the script logo of Cadbury, the distinctive packaging design and the glass with full cream logo. Cadbury dairy milk has focused on these elements in order to increase the distinctiveness, high quality and memo ability in the minds of the consumers. From the very beginning the packaging has been considered as a very important marketing tool for attracting the customers (Perreault and MaCarthy, 2003).The concerned company has hired a team of experts that are engaged in improving the packaging of its product. The design of Cadbury reflects the quality and the brand image of the product. Cadbury dairy milk has used bright colour in its packaging, since bright colours assist in attracting the customers. The bright colour also facilita tes the customers in finding the product when it is displayed

Ethics in criminal justice Essay Example | Topics and Well Written Essays - 750 words - 1

Ethics in criminal justice - Essay Example Crime would decrease, as per the stated, consequent to the fact that the maximum penalties are allotted and, as mentioned, extenuating circumstances will not be considered. Within the context of the stated, zero tolerance emerges as highly egalitarian and consequently, ethical but, deeper investigation and more critical consideration of its implications indicates that, not only is the policy is not ethical. Zero tolerance is undeniably egalitarian. It holds that all individuals, irrespective of who they are or the circumstances surrounding their case, will be treated equally as regards the violation of particular laws. Given that there is hardly a legal system which is not founded upon the notion of all citizens as equal before the law, zero tolerance appears to emerge from within the very framework of legal ethics insofar as it offset the potential for the discriminatory application and implementation of the law (McArdle and Erzen, 2001). Judged on this basis, therefore, zero tolerance is ethical. Deeper investigation, however, indicates that zero tolerance is founded on a perverted notion of egalitarianism and can hardly be considered ethical. The fact of the matter is that, as Ayers et al. (2001) point out, rarely are all things equal in a crime; one who habitually drives under the influence, thereby exhibiting a persistent disregard for human life, can hardly be judged as equal to one who has only been found guilty of driving under the influence once. Similarly, a young girl who has been found guilty of solicitation can hardly be judged as would a seasoned prostitute. The point here is that all things are not equal and to impose artificial equality on comparable crimes, as does the zero tolerance policy, is to ignore the circumstances which led to the crime and which, indeed, may excuse it. Quite simply stated, giving a homeless teen jail-time for solicitation which may very will have