Gender, Gender And Sexuality Essay - 1748 Words

It has been discussed in the class lectures that Women and Gender Studies challenge the idea of whose knowledge is privileged or valued. The article â€Å"Doing Gender, Doing Class† serves as a great example to ask that question in regards to the expression of gender and sexuality, and how those two are heavily influenced by the social class construct. Trautner argues that â€Å"gender in organizations interacts with other major features of stratification - such as class and race - to construct unique organizational cultures that project distinctive images of gender and sexuality that are fitted to their particular organizational settings.† (Trautner, 2005). As Bettie (2000, 15 in Trautner p. 773) argued, women perform â€Å"different versions of femininity that [are] integrally linked and inseparable from their class and race performances†. Trautner utilizes intersectionality as a framework to explore how female gender identities are constructed by sociocultural power and privilege. Through her field research she reveals the dynamics at intrapersonal, interpersonal and organizational levels, and individuals’ salience to their gender, and dominant organizational identities. The author explores those identities within the framework of â€Å"organizational culture† that refers to the shared understanding of a work environment as well as informal and symbolic interpersonal norms such as those that promote or prohibit particular sexual interactions and sexual behaviors (Delinger and Williams 2002Show MoreRelatedGender, Gender And Sexuality Essay1295 Words   |  6 PagesGender and Sexuality Gender and sexuality are problematically understood and represented in Australian classrooms because of the presence of gender bias and the marginalisation of sexually diverse students, which reflects the patriarchal society that we live in. It is important to acknowledge that issues related to gender and sexuality are not just issues for older children and teenagers. They are just as applicable to young children who are at a very impressionable and susceptible stage of theirRead MoreGender Roles : Gender And Sexuality1319 Words   |  6 Pages In today’s society, new terminology surrounding gender and sexuality are constantly be added or updated. Upon learning more about the varying types of individuals as well as society becoming more accepting of the alternate varieties of gender roles, it is important for all to be able to keep up with it. For starters, gender refers to the femininity or masculinity of an individual through the social, and cultural characteristics associa ted with the biological sex (Yarber, p. 125). Additionally, thereRead MoreGender Differences Between Sexuality And Gender888 Words   |  4 PagesIn sociology, we make a general distinction between sexuality and gender. Sex is the biological trait that we use to determine whether or not a person is a male or a female, whether it be through chromosomes, genitalia, or some other kind of visual physical description. When society talks about the obvious differences between men and women, they are often drawing on sex rather than gender, which is now an understanding of how society helps to shape our new understanding of these biological categoriesRead MoreThe Body, Gender, And Sexuality964 Words   |  4 PagesAllise Sellers Unit 2 Reading Response The body, gender, and sexuality are intertwined concepts that have been simplified to a point that attempts to explain each of these characteristic constructs purely through biology. However, ignoring the social implications in various cultures takes away from the complex analysis these foundational human descriptors actually deserve. In the writings of R.W. Connell, Suzanne Kessler, S.E. Smith, Lisa Wade, Riki Wilchins, and Patricia Hill Collins, these authorsRead MoreGender, Sex, And Sexuality1363 Words   |  6 PagesJones Mr.DiGulio Honor Freshman English-3 26 April 2016 Gender, Sex, and Sexuality Gender, sex, and sexuality are not new concepts in today’s society. These three terms have been around for a long time, but they have only just started to surface and be taught and understood by the nation. Slowly society is learning that sex does not determine one’s sexual orientation and gender and who you are is nothing to be ashamed about. A person’s sexuality has been with them ever since and before they were bornRead MoreThe Issue Of Gender And Sexuality Essay1398 Words   |  6 Pagesdifferent is based on genetics. Having a different view of oneself’s gender is not always a choice. It is considerably something that is known right away and is usually not second guessed then there are no decision to be made about whether they are choosing to be that way or not. Genetics decides eye color, hair color, and facial features, so accordingly it would most likely decide the decisions and views on gender and sexuality. In reality, it is often overlooked that genetics play a massive roleRead MoreSex, Gender, And Sexuality1490 Words   |  6 PagesSex, gender, and sexuality are words that are constantly are been not understood properly and also misused by societies. But scholars through research and history have come up with basic ways to distinguish what each term means. Starting with the term sex, sex is know n as a biological structure of a person (Renzetti 2). There also is another way that sex defined, some believe that the definition of is the meaning the society and each individual gave it, â€Å"or the various ways we express our sexualRead MoreFeminism And Gender And Sexuality1378 Words   |  6 Pageson the social constructions of gender and sexuality. Feminism aims to closely examine gender inequalities and to effect change in areas where gender and sexuality politics cause social imbalances. Feminist political activists fight for reproductive rights for women, domestic violence, gay marriage, and issues within workplaces such as sexual harassment and discrimination. Any type of stereotyping, objectification, violation of human rights, and gender or sexuality based oppression are feminist issuesRead MoreGender and Sexuality in Culture1053 Words   |  5 Pagesfields made information available through ethnographic readings and studies. A key inquiry anthropologists seek to ans wer is the distinction between and role of sex, gender, and sexuality within each separate culture. Y The Last Man and other ethnographic texts connect culture, its language, and the formation of gender, sex, and sexuality roles in any given society. Y The Last Man begins with Yorick, a young man who lives and works at home talking to his girlfriend, Beth. Yorick is working out whileRead MoreEssay on Gender and Sexuality2673 Words   |  11 PagesGender and sexuality can be comprehended through social science. Social science is â€Å"the study of human society and of individual relationships in and to society† (free dictionary, 2009). The study of social science deals with different aspects of society such as politics, economics, and the social aspects of society. Gender identity is closely interlinked with social science as it is based on an identity of an individual in the society. Sexuality is â€Å"the condition of being characterized and distinguished

Native North Americans Justification For Indians

Native North Americans: Justification for Indians Throughout the history of America many people, and even countries have helped create the government and all the cities to be what they are today. Without those who traveled here in the 15th, and 16th century many of us wouldn’t be here now; living free, and comfortably with many jobs and opportunities for ourselves. With greatness there is always a downfall, but because we worship and thank early settlers we do not pay much mind to those who were here before us. We are so overwhelmed with the story’s that scholars and the government want us to know and read about in textbooks many lack the truth to how the United States was really made, and how terrible the early settlers treated the†¦show more content†¦This cruelty they were put through went on for a very long time; it drove tribes apart, they lost their land and homes, and many lives were taken. Native North Americans did help shape America’s History, they went through so much for their people while early settlers were taking their land, animals, food, and even women. Many tribes are still around and you can visit many Indian reservations,legal designation for an area of land managed by a Native American tribe, throughout America and even learn the many interesting and good things about the Natives,and learn about their tribe and culture. Native Americans, also known as Indians, have inhabited the United States for a great deal of time even before the Pre-Columbian Era,†spread southward throughout the Americas and possibly going as far south as the Antarctic peninsula. This migration may have begun as early as 30,000 years ago and continued through to about 10,000+ years ago, when the land bridge became submerged by the rising sea level caused by the ending of the last glacial period†(Kennedy, Cohen Bailey 2006, p. 6). Countless numbers of different tribes and cultures roamed the lands of America from coast to coast; they are the true ancestors of the United States. These Natives were known for their respect to the land and the people of the land, they thrived off of what mother nature had to offer, and theyShow MoreRelatedJohn O Sullivan s Manifest Destiny938 Words   |  4 Pagesthey had the right to take land from Native Americans of North America, and make it their own, all under the jurisdiction of God - and O’Sullivan put a name to this belief in 1839: Manifest destiny. Manifest Destiny resulted through misguided beliefs of predestination and white superiority, in which white men, despite opposition, forced their way to the west coast of America. Motives of religion, economic, race, and nationalism contributed to the justification of their ambitious goals and the repercussionsRead MoreHistory Of The American Western Frontier Through Narratives, Testimonies, And Primary Documents1350 Words   |  6 Pageshistorical books, this book offers a different angle on viewing the history of the American western frontier—through narratives, testimonies, and primary documents that capture the true voices of the Native Americans. Spanning across the 1860s to the 1890s, Dee Brown tells the plight of the Native Americans after their contact with the American settlers and the United States government. The repetitive stories of the Native American groups during the second h alf of the nineteenth century— the welcoming ofRead MoreRed, White, and Black Essay1123 Words   |  5 Pagesand Native Americans. The institution of slavery was a return investment venture for southern planters in their greed for the production of more staple crops. Many white Americans led extravagant lifestyles from the large incomes they received from the labors of their property. Also, the controversy over removing the Native American’s from their lands portrayed the voracity in which the European Americans afflicted upon the native civilizations during the antebellum United States. The Indian RemovalRead MoreChristopher Columbus and His Legacy: Positive vs. Negative Essay1435 Words   |  6 Pagesof hope, glory, and accomplishment, (Morrison 223). By discovering the New World, Columbus set into motion the fervor for European discovery in the Americas and beyond. Defenders of Columbus assert it was him that brought Western Civilization to North AmericaÂâ€"the c atalyst for the flourishing of colonies that would ultimately culminate with the establishment of an important nation, the United States. Aware that Norse voyages beat the voyages of Columbus in transatlantic contact, supporters maintainRead More Oppression of American Indians in Our Hearts Fell to the Ground1318 Words   |  6 Pages From the Sioux in the North, to the Tonkawa in the South, tribes filled North America when the Europeans first set foot on the soil that we now know as the United States. The relationship between the Native American tribes and the Europeans had its fair share of difficulties for the next thirty years. Faced with the threat of the westward movement, as well as the ruthless military treatment that came with it, the North Americans began their unjustified, inhumane battle for survival. The EuropeansRead MoreMass Media, Legislation And Education Play Critical Roles Essay715 Words   |  3 Pages when the English invaded North America, they deculturalized and spread violence against Native Americans through legislation and education. In North America, the clash of languages and cultures brought about cultural bigotry and racism. The English classified all Native Americans as â€Å"domestic foreigners,† â€Å"pagans,† and â€Å"savages.† Due to this, it was easy for the English to turn cultural differences into racial ones and for English settlers to consider Native Americans as inferior. Consequently,Read MoreRemoval Act of 1830 Essay1481 Words   |  6 Pagesman many thousands of years ago from Eurasia to the American continent. The people from the migration to the Americas had absolutely no contact with the people in Europe and Asia after they migrated. In fact, the two civilizations evolved in totally different manners, and at different s peeds. The people in the Americas, or Native Americans existed mainly as hunter-gatherers using tools of bone, wood, and useful animal parts. Native Americans formed their beliefs into many different religions,Read MoreColonial Survival, Prosperity, and Entitlement in the New World1450 Words   |  6 Pagesand long-term impact on the native cultures and provided the Europeans with justification for the position of power of which they grabbed hold. The Europeans, however, owe the Native Americans a great debt of gratitude: without the Native Americans, Europeans would have either starved or left for lack of purpose and would not have developed any sort of economy – particularly one predicated in the contributions of their inferiors. The attempt to homogenize Native Americans as a single people or cultureRead More Native American and The US government Essay1169 Words   |  5 PagesNative American and The US government The Iroquois Nation was a nation of five tribes, which was comprised of Mohawks, Senecas, Oneidas, Cayugas, and Onondagas. These tribes were originally separated, but later brought together by two Indians named Hiawatha and Deganawidah. Hiawatha seemed to be the spokesman while Deganawidah took on the role as a philosopher. These two men formed a nation where some of the ideas are still intact today. One aspect that made them so strong was the wayRead MoreComparison Of Treatments Of Native Americans In The East And West1573 Words   |  7 PagesEast of the Mississippi Early European colonists that came to North America found a sparsely inhabited coastline which gave them opportunities to settle and succeed where others had previously failed. Since many of the pilgrims were in search of religious freedom they saw a land their god had prepared for them by wiping out the natives through pestilence and disease. The fact is that the plague of disease that wiped out more than 90% of the original inhabitants of the northern east coast was

Exercise In Coping Up With Stress Education Essay Free Essays

Stress is strictly a fact of nature to anyone in this universe. Stress is the impact of forces from the exterior or inside universe heartwarming the person ( Dryden, 1996, p.52 ) . We will write a custom essay sample on Exercise In Coping Up With Stress Education Essay or any similar topic only for you Order Now Different persons react to emphasize in ways that touch the person, in add-on to, their environment. This paper will seek to look into how the usage of exercising affects the degree of emphasis among university pupils. Respondents for the survey will be University pupils from all modules. University pupils are celebrated to hold a high leaning to emphasize experience. Background Overview University instruction system has been altering every twenty-four hours due to emerging demands of higher instruction. For case, most public universities are regarded as research universities due to the sum of research being undertaken in those universities. University pupils, hence, bump into high force per unit area with the alteration of the instruction system ( Ebert, 2010, p. 271 ) . Consequently, the exam-oriented strategy in many universities lead to anxiety among bookmans since the pupils is forced to determine that acquiring good classs in the scrutiny aids them to be a nice frontrunner and get a respectable occupation in the hereafter. Problem Statement The researches which have been done in the yesteryear were conducted to look into the factors that influence the degree force per unit area among bookmans. However, there has been no any survey that verified and compared the designated of import facets towards choosing the foremost facet that sway the degree of anxiousness ( Dryden, 1996, p.34 ) . In add-on, the survey carried before has been piloted merely other degrees of instruction other than university instruction. Therefore, this research will seek to successfully look into the consequence of exercising in get bying with emphasis to university pupils. Therefore, the job statement for this probe can be spawned as: A ; acirc ; ˆ?how does the usage of exercising aid in get bying up with emphasis among university pupils? A ; acirc ; ˆA? Research Problem This survey will be done to size up and understand how exercising can be used in get bying with emphasis to university bookmans. Besides that, the survey will besides be speculative to how good exercising can be used to act upon the degree of force per unit area among university scholars. This survey will concentrate to detect the importance of exercising in get bying with the degree of emphasis among the pupils in the establishment of higher instruction. Consequently, the research job can be formulated as: Use of exercising in get bying up with emphasis among university pupils. Research Aims The followers are the aims of this survey: To look into the usage of exercising ( independent variables ) in get bying with emphasis among university pupils ( dependent variable ) . To happen out the influence of exercising to the degree of emphasis among university pupil. Research Questions Since the research job is highly wide to be studied openly, the following are the research inquiries that will assist to achieve the research intent for this probe: 1. What are the effects of exercising to the degree of emphasis among university pupil? 2. Is exercise helpful in get bying with emphasis among university pupil? 3. How good can exert be used in get bying with emphasis among university pupils? Literature Review Stress is the attitude of unfamiliarity between environmental necessities ( stressors ) and single capableness to accomplish these necessities. Harmonizing to ( Dryden, 1996, p.45 ) , emphasis is the awful reaction from persons who have to unsafe force per unit area. Pressure takes topographic point when a individual is handled with a state of affairs that they recognize as overpowering and can non manage. Stress is recognized as a response shown by a diverseness of peripheral occurrences and can be treated as a positive or negative experience. Allard ( 2001 ) defines emphasis as an order focused to the adaptative capablenesss both bodily and emotionally. If these abilities can win the demand and take disposition in the stimulation concerned, so anxiousness will go an optimistic force of inducement and frailty versa is true. Stress is likely to impede scholastic public presentation and influence about 1000000s of pupils per twelvemonth. Harmonizing to Bj A ; Atilde ; Â ¶rling ( 2009 ) , emphasis is debatable to command due its random effect on individuals. Dryden ( 1996 ) , through his research realized that pupils come across indicant of desperateness, anxiousness, and affair usage. Stress in educational establishments can impact pupil negatively and positively if non good administered ( Ebert, 2010, p. 274 ) . Educational establishments have diverse occupation milieus, as opposed to nonacademic. It is forecasted to hold changes in marks, facets, and effects of emphasis to pupils ( Burns, 2000, p.67 ) . It is really good to the society that scholars be educated and additions the critical cognition and proficiencies. This ensures that they make them add positively to the growing and development of the corporate economic system of any given state. Nevertheless, the complex academic environment seldom generates serious wellness troubles to the bookmans ‘ life. This tends to travel contrary to the confirmatory additions that one would prevent after progressing from University ( Onghena, 2002, p. 150 ) . These pupils must, hence, pay close attending to the assorted university ambiances and border an effectual and adept force per unit area direction in the establishment of higher instruction ( Gibson, 2006, p. 45 ) . University besides ought to maintain tantrum and stable academic ambiances good for improved acquisition, which is suited, with respect to the pupils ‘ distinguishable demands. Disposition of pupils airss diverse degree of mentalities to pupils ( Dryden, 1996, p.75 ) . In add-on, pupils ‘ upbringings influences how one differentiates the fortunes around them ( Nicassio, 1987, p. 61 ) . There are different sorts of expectancies, desires, and values for scholars which they pursue to carry through at the university. It can merely be possible to be identified merely if their abilities, desires, and values are combined with what have been presented in the university ( Martire, 2008, p.357 ) . Methodology This subdivision will concentrate on methods that were used to roll up informations needed to reply the research inquiries. This subdivision focus majorly on: research design, trying techniques and processs, informations aggregation tools and method of informations analysis. Research Design Harmonizing to Dryden ( 1996 ) , a research design is the organisation lineation or a program that is used to make replies to research jobs. Research design is intended to bring forth arithmetical information about the characteristic that policy shapers and research workers are interested in ( Dryden, 1996, p.115 ) . This research will utilize a descriptive design to roll up information and carry out the study. This sort of design is extremely suited to the sort of information to be collected in this research. Advantage Descriptive research offers research workers the chance to utilize both finite and qualitative informations in order to detect informations and characteristics about the phenomenon that is being investigated. Disadvantage Descriptive research normally has a subjectiveness and mistake which is disadvantageous to descriptive research. From the subjectiveness and mistake, research worker may pick what facts to utilize and ignore informations that do non follow to their hypothesis. Participants and enlisting The survey bunch will include pupils from different modules who were contacted via electronic mail to take portion in the survey undertaking. The pick of pupils will be convenience sample of 130 university pupil. All pupils will be eligible to be selected for engagement. The bunch will besides hold equal gender representation which is equal to 65 male pupils and 65 female pupils. This is conformity to the rule of equal representation in aggregations ( Dryden, 1996, pp.115-117 ) . The bunch will besides seek to hold equal representation in all modules. Sample In this probe, the simple random sample will be performed as a methodological analysis for this research paper. Data will be collected from a reappraisal of the population of bookmans from every individual module within the University ( Dryden, 1996, p.111 ) . The participants who will be make fulling in the study will be from assorted backgrounds for case race, gender and educational degree. The bunch will include pupils who will be analyzing in an extended assortment of educational subjects and those who achieved a normal scope of grade point norms. This study will be wholly voluntary ; however, it will be completed by all sampled pupils in the category. Advantage Sample random method is highly representative if all issues take part. Disadvantage This method is non likely without whole list of population participants. It is besides perchance wasteful to carry through. Not burying that it can be troublesome to insulate some participants from a group. Data aggregation Data will be gathered utilizing self-administered 10 entries questionnaire which will seek to detect the importance of exercising in get bying with emphasis among university pupils. The questionnaire will besides seek to happen out how good exercising can be used in cut downing the degree of emphasis among university pupils ( Dryden, 1996, p.117 ) . It will take each participant a approximately 5- 10 minute to finish. The inquiries will be easy to reply, but there will be counsel to the respondents. This will guarantee that they provide the needed information and besides supply accurate and relevant information. Ethical Deductions Prior to any project of the survey, behavior research moralss commission application should be completed. While making this research, this signifier will be filled ( Appendix V ) . At the clip, of enlisting participant will be given the needed information leting them to make up one’s mind whether to take part in survey utilizing a standard verbal book ( Appendix II ) . If the respondents will be willing to larn more about the survey they will be given a missive of debut ( Appendix III ) . An information sheet depicting the survey and what would be expected of them will besides be provided ( Appendix IV ) . They will be made cognizant that any information provided is purely confidential and in no manner will they be identified in the research ( Appendix III ) . Persons wishing to take part in the survey will subscribe a consent signifier ( Appendix V ) . It will be made known to them that if they feel at all affected or disturbed by the survey ; they are welcome to reach the re search worker with their concern for farther probe ( Appendix IV ) . While making publication of consequences obtained in the research, ethical unity will be indispensable. Important ethical hurts will be considered while composing a papers ( Dryden, 1996, p.98 ) . Although there are hazards of false publication, extra publication, plagiarism, authorship, and chance for struggle of involvement ( Dryden, 1996, p.121 ) . Strategies will be established to forestall or detect ethical amendss, and usage of these attacks will rise ethical honestness when fixing a concluding papers for publication. Information therefore, given by the respondent in this topic will non be subjected to the above stated hazard. Therefore, respondents should experience free while giving out information. They are being protected from any hazard. How to cite Exercise In Coping Up With Stress Education Essay, Essay examples

Product Development Processes and Profitability †MyAssignmenthelp

Question: Discuss about the Product Development Processes and Profitability. Answer: Introduction The following report discusses the business-to-business marketing strategies. Any successful B2B strategies should be geared towards the lead generation. B2B (Business to business) marketing is a marketing of product to business or other organizations for use in production of goods, for the purpose of general business operation. The present report focuses on the B2B marketing of the product called Komatsu excavators PC 5500-6 produced by Komatsu Ltd, which is a Japanese multinational firm that manufactures construction, mining and military equipment. The report presents the target market of the selected product. In order to learn the efficiency of the product a SWOT analysis of the business has been conducted. Likewise, with other strategic management tools each element of B2B marketing has been presented and discussed considering the product. Komatsu excavators PC 5500-6 is one of the largest excavators, which is costlier than other excavators because of its extended features. Moreover, the price is not the only concern in the target market, the maintenance cost is another significant factor that buyer has to consider while purchasing the product. Geographic segmentation- PC 5500-6 is considered to be placed in the Asia-Pacific nations such as Australia, Singapore, Canada, China, Maldives and some other nations that come under Asia Pacific regions. China and Australia are certainly nations with highest economic stability in Asia and because of this economic stability, several large domestic and international firms are running the operation there. Therefore, the focus should be on the large size companies of construction and mining sector of Australia and China. These markets are apt for the proposed product because China and Singapore has the increasing record of successful construction and mining activities (Mller, 2013). Moreover, China and Australia are largely involved in the urban development projects where the construction companies are in the need of such excavator product. Demographic segmentation- Asia Pacific nations are widely involved in the urban development products due to growing and stable economic position. Many large companies are undertaking the large construction and projects. For example, constriction contributed 37265 CNY HML in the third quarter of 2017 from 22326.30 CNY HML, which is certainly a significant opportunity for Komatsu Ltd to produce product that facilitate construction operation in China (Hong et al. 2016). As put forward by Bouchet et al. (2011), increasing in volume in the construction sector, which has been the hit on several fronts. This growth in the construction fuels up the competition from overseas. Target market- Target market of Komatsu Ltds new product is Asia-pacific nations where the economic stability is high. Particularly, the firm should focus on the large size construction and mining firms that undertake long-term projects. Certainly, in order to place and promote the product in the market, the organization Komatsu Ltd. needs to develop a partnership with another established organization in the target market-Asia Pacific. Komatsu could select a firm from the target market that has wide popularity or increasing market acquisition. For example, Komatsu and Cummins partnership could work effectively to promote and place the product in Australia. Cummins has wide presence in the market due to the categories of products such mining trucking, passenger transport, oil and gas, retail and others. Outing the SWOT analysis for the business Strength Unique and extended features of PC 5500-6 differentiate the product from other excavators (Komatsu Ltd 2017). Bucket breakout force and the operating weight makes it possible to conduct large digging operation If the purchasers of the product- large companies have strong presence in the market, Komatsu Ltd finds it easy to promote and sell the product. Weaknesses Small and medium size companies are largely involved in construction and mining projects but due to high purchasing cost and the cost of maintenance, those small and medium size firms will not be able to purchase PC 5500-6 The target market for selling or placing the product is limited. There are many economically developed nations that undertake construction and mining projects and many large firms might need such unique product for their long-term operation. However, as the market reach is limited, the firm Komatsu might not gain the estimated profits. Opportunity The organization might observe a strong and sudden growth in the business, as the launch of Komatsu Excavators contribute to constriction projects of residential building boom in the recent years. Moreover, the large organizations in the construction industry in Australia find a new way to continue the operation with innovative equipments, which again creates a growth opportunity for the purchasers. Eventually, there can be an effective relationship between the purchasers and the supplier. Threats Mining and constructions are one of the growing sectors that extended projects. Thereby, there are several manufacturers in the market and they can produce the substitutes of the product, which can be a biggest threat for Komatsu Ltd. Table 1: SWOT analysis Outlining the marketing objectives for the product The launch of a new product certainly creates operational changes in the organization (McNally, Akdeniz and Calantone 2011). Whenever, an organization is supposed to launch a new product in the market, there should be an effective purpose for the initiative. The following are some of the key objectives for the proposed product. To create some a strong market presence in the target market To increase the market share both in existing and new market To increase the profit margin by launching the product successfully In order to remain active or sustainable in the market, it is necessary for every organization to give or produce something new in the market. An organization could create a strong impression in the market by launching a new service or product. The construction and mining sector in Australia are having a strong base in the recent time. Therefore, the launch of this new product could fulfill the growing needs of the market. Thus, the accomplishment of this objective could create a strong market presence. An organization may not be able to expand the business remaining the same existing market (Dibrell, Craig and Hansen 2011). The organization has to increase the operation in a new market as well. In order to enter a new market, the organization has to produce a new product or service. Therefore, to enter new market regions Komatsu needs to produce a new product that meets the market needs. Thus, it can be anticipated that accomplishment of this objective could help the firm to maximize the market share. To increase the profit margin by launching the product successfully The accomplishment of this particular objective could help to increase the profit margin of Komatsu Ltd because the proposed product is expected to be embraced by the customers in the target market. The organization Komatsu has been following an integrated global strategy for decades, which involved product diversification, price competitiveness and product quality. The proposed product Komatsu Excavators PC-5500-6 has the highest quality features such as the extend size, bucket and Digging capacity and long dimensions that certainly differentiate the product from others. Such useful product contributes to Komatsus long-term globalization strategy, which in turn aims at making the organization a global leader in the sector. Moreover, useful and unique features of PC-5500- 6 remains as its primary strength over the rivals products. Furthermore, the core competency of PC-5500- 6 excavators have been discussed with the help of VRIO Framework in the following. VRIO framework Value Is the product able to meet the market needs and create new ways for increasing customer base? -YES Rarity Is the capability and features of the products rarely observed?- YES Imitability Is the product difficult to imitate? -YES and will there be any firm to create cost advantage by developing or duplicating the product? -NO Organization Is the firm organized, ready and able to exploit the market by launching PC-5500-6? -YES Table 2 : VRIO Framework According to this particular standard of the above-presented analysis, Komatsus internal strength, which distinguishes itself as competencies are its vertical backward integration. Moreover, the launch of the new product remains as the global long-term strategy, which certainly retains a highly competitive position of the organization in many segments against the competent rivals. Target market: The large organizations in the construction industry who are stuck with the traditional digging operation, now can find a new way to speed up the operation, as Komatsu Excavators PC-5500-6 provides unique features, which enables the construction and mining organizations to undertake the long-term projects. Unlike traditional excavator producer, Komatsu Ltd provides a combination of extraordinary features, which remains as the most comprehensive selection of the customers. Core competency: For todays long-term construction project, PC-5500-6 remains as the most needed machine that enables the firm. Unlike the other excavator machine, the capacity of Komatsu Excavator PC-5500-6 is having the digging capacity up to 15300 mm along with the bucket breakout force of 160000 kgf, which certainly distinguishes the product from any other excavator. Reasons to believe: The organization Komatsu Ltd already has a strong presence in the market and the core principle of its manufacturing operation is innovation. Unlike other mining and construction equipments, Komatsu always produce the products that fulfil the essential needs of the market. Formulating the product mix According to Das and Chowdhury (2012), product mix is also known as product assortment, which is the total number of product lines that an organization offers to its customers. An organization may have several products under the same product line as well. Likewise, there are several categories of products are found in Komatsu product portfolio. Width: The width of Komatsu Ltds product mix pertains to two different type of product lines such as Construction, mining and Utility Equipment as well as Industrial Machinery and others. Thus, the product mix width of Komatsu Ltd is two. The construction, mining and utility equipment includes Construction and Mining Equipment, Forklift trucks, recycling equipments, tunneling machines and the forest machines. Depth: The depth of Komatsus product indicates one three different variation for each product category. However, like every other organization, Komatsu depth of product variation includes size, capacity, power and other features. Consistency: Komatsus product mix could be consistent in distribution but largely different in use. For example, construction and mining equipment of Komatsu are many in numbers but they need to be used in a different way. Describing the service strategy for this product Komatsu Excavators PC-5500-6 is a unique product developed for mining and construction and it can undertake any long and depth mining project. The product has two different types of engine and that are Diesel Engine as well as electric engine; therefore, the product certainly needs careful instruction when it would be used. Selling the product to the target customer is not the only job that organization has to do. To build an effective relationship with the customers and guide them about the use of the product, the organization should provide a long-term customer support. In order to implement this, the organization could establish a customer service point where the customers ask for repairing the machine if is damaged or affected. Apart from this, the organization could open up an online customer service portal, which would open for 24X7 for the convenience of the customers. The firm should provide 1 year of customer service, which should be added to the purchasing cost. Detailing the service strategy required to meet the customers service need for Komatsu Excavators PC-5500-6 Offering the complete process- In this particular model, the firm could expand beyond the machinery servicing to cover the entire process in which their equipment should play a leading role. This can be done by specialized expertise to save costs for the customers. A strategy focused on the maintenance: With the help of this particular strategy, the industry strategy can be concentrated in service contracts. Hence, the company should aim to increase the rate of penetration and loyalty of customer contracts. The strategy of the organization should be developing the customer relation providing them with a required customer service. Outlining the marketing channels for this product As put forward by Jiang, Henneber and Naud (2011), marketing channels are mainly the ways that goods and services made available for the use by the consumers. All products and goods go through channels for distribution and the marketing could depend on the way goods are distributed. Thus, to distribute the proposed product Komatsu Excavators PC-5500-6 the following channels have been proposed. Manufacturer to customers: Hence, the organization could make and sell the proposed product item to the customers directly with no intermediary such as a wholesaler agent. For example, Komatsu could directly sell the product to the end-user. This might help the firm to minimize the cost of logistic operation. Manufacturer to wholesaler to consumer- In this channel, the consumer can directly purchase from the wholesaler. However, the wholesaler could break down the bulk packages for the resale to the customers. The wholesaler could minimize some of the cost to the consumer like sales force cost, which could make purchase price cheaper for the customers. In the case of Komatsus new product, the organization who buys the product from the wholesaler may have to buy a membership to purchase directly from the wholesaler. Manufacturer to retailer to consumer: in this particular channel, the retailer should make the purchase from the manufacturer. This means the retailer buys the product from Komatsu Ltd and the sells the product to the consumers. However, this channel might not be effective for the organization as the proposed product of Komatsu Ltd is costlier than any its existing products due to the unique and extended features of the product. There could be hardly any retailer act as the intermediary when it comes to selling a large item. Formulating the pricing strategy for this products For the proposed product Komatsu Excavators PC-5500-6, the firm needs to design market oriented pricing strategy, in which the cost of the product should not be higher or lower than the market price. Hence, the competitive pricing or premium pricing should not developed because the maintenance cost of the product is high. Moreover, if the product is sold out to the existing market, the customers have no reason to buy the product pay high price; they rather prefer the similar one offered by other manufacturers. If the price of the product is kept similar to other in the market, the consumers might give a second thought to buy the product, as they will get some unique features at the same market price. Therefore, the market-oriented price for Komatsu Excavators PC-5500-6 could be an appropriate strategy. Unique features associated with PC-5500-6 might attract the customers when the price is fairly aligned with current market price structure of this particular product. Integrated marketing communication strategy is considered as one of the significant marketing element developed at the time of launching or producing a new product in the market Einwiller and Boenigk (2012). Thus, for the promotion and launch of the product Komatsu PC-5500-6, the organization needs to focus on the digital media channels. The digital media presently is one of the fastest and cost-effect communication channels. Digital media channels are effective to cover wide market and millions of people are regularly involved in the channels. Following are the two significant IMC tools that can be used for promoting and selling the proposed product. Social media tools (YouTube, Twitter and Facebook)- Presently, social media platforms is one of the fastest and largest communication medium. Especially, the social media tools such as Facebook and YouTube are widely popular and millions of people are regularly involved in these platforms. Thus, the organization could develop a video that contains the features and importance of the product- Komatsu PC-5500-6 and the content should be on YouTube and Facebook. In addition, the video can be played as the advertisement on other video content. Printed Advertisement (Posters and Billboards)- Printed advertisement is another significant IMC tool effective for the proposed products. It is effective because in the urban areas hoarding, posters and billboards are presented digitally and the posters take wide areas, which certainly grab the attention of people. The firm could print the features of the product in a hoarding or a billboard and publish them to the construction project area ad crowded areas of the city. Outlining the evaluation plan of the marketing plan 10% increase of market share Increase the customer base in first quarter of the launch of the new product Increase in market awareness 10% increase of market share- After the launch of the product, market analytics department of the organization needs to measure the growth of market share. This evaluation process would help to learn whether the market share has increased or not. The growth should be compared to existing market share of the company. Increase in customer base can be measured comparing with the existing customer base of the company. Once the product is launched in the market, both new and existing customers can buy the products. However, the records of new customers would help to measure the increase in customer base. This is one of the significant KPIs, which can generate new sales. Once the product is launched in the market, market analytics could observe how the market is responding to the launch of the new product. In order to meet the above mentioned KPIs , the organization needs to measure the performance of first six months after the launch of new product. Initially, the firm might not be able to reach the desired position in the market,, which means the increase of market share will not as anticipated. However, with the implementation of promotional and communication strategies, the organization might observe the growth. References and Bibliography Bouchet, P., Bodet, G., Bernache-Assollant, I. and Kada, F., 2011. Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale.Sport management review,14(1), pp.42-53. Das, K. and Chowdhury, A.H., 2012. Designing a reverse logistics network for optimal collection, recovery and quality-based product-mix planning.International Journal of Production Economics,135(1), pp.209-221. Dibrell, C., Craig, J. and Hansen, E., 2011. Natural environment, market orientation, and firm innovativeness: An organizational life cycle perspective.Journal of Small Business Management,49(3), pp.467-489. Einwiller, S.A. and Boenigk, M., 2012. Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises.Journal of Marketing Communications,18(5), pp.335-361. Elbashir, M.Z., Collier, P.A. and Sutton, S.G., 2011. The role of organizational absorptive capacity in strategic use of business intelligence to support integrated management control systems.The Accounting Review,86(1), pp.155-184. Eriksson, P.E., 2013. Exploration and exploitation in project-based organizations: Development and diffusion of knowledge at different organizational levels in construction companies.International Journal of Project Management,31(3), pp.333-341. Hong, J., Shen, G.Q., Guo, S., Xue, F. and Zheng, W., 2016. Energy use embodied in China? s construction industry: A multi-regional inputoutput analysis.Renewable and Sustainable Energy Reviews,53, pp.1303-1312. Hutt, M.D. and Speh, T.W., 2012.Business marketing management: B2B. Cengage Learning. Jiang, Z., Henneberg, S.C. and Naud, P., 2011. Supplier relationship management in the construction industry: the effects of trust and dependence.Journal of Business Industrial Marketing,27(1), pp.3-15 Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Komatsu Ltd. (2017).Komatsu Ltd.. [online] Available at: https://home.komatsu/en/ [Accessed 1 Dec. 2017]. McNally, R.C., Akdeniz, M.B. and Calantone, R.J., 2011. New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality.Journal of Product Innovation Management,28(s1), pp.63-77. Mller, K., 2013. Theory map of business marketing: Relationships and networks perspectives.Industrial Marketing Management,42(3), pp.324-335. Wheelen, T.L. and Hunger, J.D., 2011.Concepts in strategic management and business policy. Pearson Education India.

The Internet Essays - Cultural Globalization, Digital Technology

The Internet Abstract The Internet is a source of more information then most of us know. In this report I highlight some of my favorite things. Also, I highlight some of the things that we as users and buyers need to be cautious of before using. What is the Internet? What comes to a your mind when they think of the Internet? Well, I will tell you what used to come to my mind. When I thought of the Internet, I thought of x-rated Web pages and chat rooms. I envisioned a medium that was so full of disgusting and perverted pictures that parents needed a "cybersitter" to make sure that their children did not get into the Web pages that they were not supposed to. I thought this was the way it was because that is what I had heard about, but I'm a experimental type person and decided to investigate for myself what was really on the Internet. What I found surprised me greatly, for although there are a lot of things that a person would not want their children to see or read, a person has to intentionally search out these things to find them. When you compare the wealth of information you can retrieve off the Internet, it is worth the effort that it takes to make it where children can work on the computer without fear of them being exposed t! o something they should not. One way to make it safer for your children and teens is done when you origianly sign up with your Internet provider. What you do is turn on teen access only, or children acess only, but since nothing is foolproof, keep the computer in a open spot where the you can always see what is going on, for supervision is always the best solution. What does the Internet do? That is a concise question with a broad answer. The facts show that the Internet does nothing. We travel through it to get to our destination ,but we do not use it as itself. It is a tool in our human communications capability. In my research the article compared the Internet to the telephone system, and said that it was similar to our Interstate highway System. The Internet extends the reach of people so that ideas and services can be exchanged, but this does not happen by itself. The Internet is actually a global network of networks. Millions of computers are able to share information with each other using the telephone lines. In fact, the Internet links at least 3 million computers at any one time, and that does not count the people logging on just to surf the net. It only counts the institutions providing some type of Internet service, or information sharing programs. How did the Internet begin? I thought this was interesting. The Internet began like most things in our society, that is to say that it was started by the government. The Internet started out as a experimental military network in the 60's. It then expanded to other governmental agencies and then to higher education. Now the Internet is well known all over the world, for just about anywhere you go, people know what the Internet is. Not everyone knows what to do with the Internet, but most know what it is. Now, unlike a few years ago, the Internet is accessible to just about anyone with a computer. The individual needs only a modem, but they also needs internet access to be connected. At this point it would be good to distinguish between Internet providers and commercial services providing Internet access. As I mentioned before the Internet started with the government and spread to education. These two groups comprised the bulk of the Internet until the late 1980's when companies began linking to the Internet. So a University or Government agency that provides internet access to their students and employees are providing what is considered full Internet access. They do not pay for their Internet access it is part of their studies and employment. On the other hand, the average Joe can get hooked online through a commercial service such as America online, prodigy, and other large communications company such as AT&T and GTE. These companies provide Internet access that is much mo! re user friendly, and was designed with the consumer in mind. One thing I forgot to mention, is that before you can be connected to an online service

Balkan Nationalism as WWI cause essays

Balkan Nationalism as WWI cause essays Nationalism is an infantile disease. It is the measles of mankind,- Albert Einstein. Over the course of humanitys march out of the East and into the west, the Balkan Peninsula has been a crossroads of political, cultural, and artistic developments. The Balkans, much like the other regions of Europe during the turn of the twentieth century, were experiencing strong nationalistic ideologies. Nationalism in this scenario would be defined as the desire for people to be ruled by themselves. For the Balkans this meant the expulsion of all foreign presence. Tensions caused mainly by nationalism in the Balkans between 1870 and 1914 contributed to the beginning of the first World War because of the chain reactions that occurred after the assassination of the Archduke Franze Ferdinand. A rise in military power in Europe began after 1870. Germany had taken the territory of Alsace-Lorraine from the French in the Franco-Prussian war. Due to their quick and embarrassing loss in the war, and concerns about another German attack, France began to build up their military and place strong fortresses on the German border. Frances military building would foreshadow the arms race Europe would see. In 1890 Bismarck was dismissed as Chancellor of Germany by a naive Kaiser Wilhelm II. Wilhelm wanted to expand the German navy and began so by building a fleet of battleships. Britain attempted to maintain twice the navy of its enemys; hence they began to build as well. In 1906 Britain developed the HMS Dreadnaught, a new battleship, which was capable of the speed of 21 knots. The navy was not the only part growing. Weaponry advanced, submarines and airplanes appeared, and Europes military count was at its peak. The arms race left a frustrated continent on the edge and trigger happy. Bismarcks absence changed the alliance of Europe. Kaiser Wilhelm II refused to renew the Reinsurance Treaty with Russia. Russia did not wa...

Credit Crunch Essay Example | Topics and Well Written Essays - 500 words - 4

Credit Crunch - Essay Example Credit crunch can be thwarted by sound efforts on the part of the people who brought this credit crisis about in entirety. This would mean that these people are asked to do things against the norms which have already made the rounds in the last year or so. There is a need to address the issues that the credit crunch has brought with it since these have magnanimous effects on the world, and not just financial institutions alone. The economic climate all over the world has changed and that too in a very negative way. The manner in which states have been able to change the behaviors of the people from a futuristic angle comes directly under the aegis of moral hazards. The solution for the same is to bail out the banks so that these could avoid the short term issues and problems and hence benefit the common man. There must be stop gap solutions so that people do not suffer on the same count, however little was done to address the issues that plagued the life of commoners. The financial companies have a responsibility to meet the needs of the people and to regulate the banking sector and the government cannot be allowed to have its own under such extreme circumstances (Pettinger 2008). The credit crunch came about because banks made loans of serious amounts and had little respect for the proposition of repaying. The mortgage loans were increased since a number of different ways were devised and hence these stra tegies did not benefit the common man when the credit crunch came down quickly. The homeowners are now at a severe risk of mortgage defaults and hence they cannot fathom something sane to happen within their respective ranks. The entire financial system of the world has suffered due to the steps undertaken by the people who are at the helm of affairs within these financial institutions. The consumers for mortgage have suffered on the same count, if not less. The sales pitches given by mortgage people were very aggressive and this led